品牌理念

我们希望约翰客给消费者的印象并不仅仅是一家简单的餐厅,而是一个与身边人充满美好回忆的地方。于是进行广告语创作时,我们考虑如何告诉消费者,在约翰客,你可以获得普通餐厅所不能带给你的更多体验。最终,我们将广告语提炼为,相聚好时光,强调拉格自身餐品质量的同时,也强调约翰客可以带给消费者的情感体验,始于味道而忠于回味。

We want John to give consumers an impression, and Not just a simple restaurant, but a restaurant A place full of beautiful memo- ries with people around me. so How do we think about advertis- ing slogan creation Sue the consumer, at johnnie walker, you can get the general You can't get more experience from a restaurant. The most In the end, we will refine the slogan for good time together Light, while emphasizing the quality of the raga's own meal, It also emphasizes the emotion that John customers can bring to consumers Experience begins with taste and remains faithful to the aftertaste.

约翰客沿袭品牌数百年食艺,坚持采用纯天然,绿色,健康材料,发挥艺术家挑剔的天性,以精湛的工艺调制美味。为每一位食客呈现材料的最佳状态,于寻常食材中发掘不一般的美食体验。

Yuehanke has followed the brand for hundreds of years, insist on picking With pure natural, green, healthy materials, play art The craftsman's critical nature is tempered with exquisite crafts- manship Delicious. Present the best materials for each diner State, in ordinary ingredients in the discovery of extraordinary beauty The experience.

品牌特色
品牌背景

创作背景

约翰客作为一家综合型的西餐厅 ,它的优点在于食材精细、环境简约,这种精致感可以满足闺蜜、情侣、家人等不同身份人群、不同消费场景的需求。我们一致认为,一家餐厅,提供可以感动胃的美食,与打动心的体验同样重要。

Yuehanke guest as a comprehensive western restaurant,Its advantages lie in fine materials and simple environ- ment. This delicacy can satisfy friends, lovers, Family and other people of different status, different consumption fieldsThe need for scenery. We all agree, one mealHall, provide food that can move the stomach, with dozenhe emotional experi- ence is justas important.

Chef John

约翰客大厨

最具中国情节的法国名厨。
Cheif告诉年轻厨师的话:别想着在你学校 毕业之后独当一面,给自己一个零的起点, 去跟着真正懂得烹饪的人学习,哪怕工钱很 少,因为你要给自己一个目标,这个目标应 该是你前进的方向。
世界上最儒雅最具亲和力的大厨。

The most famous French chef with Chinese characteristics. Cheif told the young cook:don't think about being in your schoolAfter graduation , I will stand alone and give myself a starting point of zero.Learn from someone who really knows how to cook, even if it paysLess, because you have to give yourself a goal, which should be It's where you go. The world's most elegant and approachable chef.

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